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With the November 6 presidential elections approaching in Bulgaria, the strategy of the leading party is as always to silence the debate as much as possible, to shorten the campaign to a minimum and to reduce the elections to a hard-core electoral vote count, which makes its victory predetermined. In the framework of this strategy, the election campaign is replaced by an anti-campaign which attacks the voters’ motivation to exercise their right. Of course, no speaker will literally say, “It does not matter who will become president, and it shouldn’t be of any interest to you.” Rather, the suggestion is made indirectly so that the manipulated feel as if they have themselves made the necessary conclusion. We see leading politicians downplaying the question of who they